Why Search Intent Optimisation Matters More Than Keywords Alone
For years, SEO revolved around keywords. Find the right terms, stuff them into content, build links, and watch rankings climb. That approach still works in some corners, but it misses something fundamental: the reason someone typed those words in the first place. Understanding that reason is what search intent optimisation is all about. Search engines have gotten better at reading context. They can tell whether a person searching "best running shoes" wants to buy a pair, co